vic

Following in the footsteps of Italy, Spain and Israel, models under a certain BMI are banned from the all runways and campaigns.

In an effort to discourage anorexia and the negative effects stemming from certain portrayals of women in the media, a new law straight from the French Parliament states that models under a certain Body Mass Index are now banned from employment. PLUS, images can’t be distorted in order to make a model look slimmer. If an image has been altered or photoshopped in ANY way, the altered photo must come with a statement. AND, pro-anorexia websites have been monitored, taken down, and blocked in the country. THAT IS HARDCORE. A GOOD TYPE OF HARDCORE.

Some argue that BMI’s aren’t a great tool to use when judging a model’s health.  Well as we know, Victoria Secret models are put through intense fitness and health regiments in order to maintain a figure that falls just above the “ultra-thin” line, so there are definitely ways of being a working model while still maintaining a healthy BMI.

 

work

work2

 

Whether relying on BMI measurements is right or wrong, the body positive message behind the new law is starting to take over the world!!

 

BLAKE&WYLDE

 

(Images via Victoria’s Secret Instagram)