Scooter Braun Opens Up About Justin Bieber’s Past Struggles & His 2015 ‘Comeback’!

It’s no secret that Justin Bieber has undergone some struggles over the last few years and in a candid interview with The New York Times, his manager and friend Scooter Braun reveals that things were a lot more serious than people on the outside could imagine. 

The Times did a profile on the manager and not surprisingly, some of the conversation was about his most popular client, Justin Bieber.

ABOUT THE ‘COMEBACK’ CAMPAIGN:  , “As I started to see it going in the wrong direction, I started to prepare.” He revealed that things started to awry when he squashed Bieber’s desire to tour for his album, Journals, . “I was not going to let him work,” recalls Braun. “He wanted to tour, and I honestly at that time felt, if he toured, he could die.”

He added, “The outsiders don’t really know what was happening. It was far worse than people realize.” He goes on, “And when he is ready, he will tell what he was going through. But it’s a hard thing to watch someone you care and genuinely love go through that. I’m really, really happy that’s over.”

So why the Comedy Roast and not a sit down interview with an Oprah or Barbara Walters like many stars do? Well, Scooter admitted that he contemplated doing just that, but an intern suggested they do the roast instead.

He openly talks about how he failed Justin in the past saying,

“I was trying to do that job for a year and a half, and I failed every single day….It wasn’t until something happened that it clicked for him. He made the conscious decision as a young man: ‘I need to make a change in my own life.’”

When did he know that Justin was serious about rebuilding his life? He says, “I decided I needed six months of that…… “I looked at Robert Downey Jr. and all these people — when you ask for redemption, people will give it to you. But if you’re the boy who cried wolf, they’ll destroy you.”

He added, “Once I saw there was consistency I said, ‘Okay, now it’s time to go back in the professional life.’ The click happened about 20 months ago. Six months after that, you start seeing me planning a roast. And then the Calvin Klein ads come, and the roast comes…”

I’m very happy to see that Justin has turned things around. His album Purpose continues to do well, and his song ‘Sorry’ just surpassed Adele’s massive hit ‘Hello’ on the charts!

For the full interview with The New York Times, just click HERE