Nike Debuts New Commercial With Focus On Trans Athlete For The First Time

You can’t deny it.. It’s an amazing summer when it comes to anything athletic (Let’s take a moment and give Canadian ladies a round of applause for winning all medals so far!!). Also adding to that list of accomplishments in the sports world is Nike, who just released a commercial and for the very first time they focused on a transgender athlete, Chris Mosier!

From Esquire 

“Everything that I’ve done in the last five, six years since I started to transition, has been with [a] ‘Just Do It’ mindset,” Mosier said in a statement. “I didn’t know if I would be competitive against men; I just did it. Every success that I’ve had since then has shown me that anything is really possible. By not stopping myself, not limiting myself and just really going for it, I’ve learned a lot about myself and also had the opportunity to further the conversation on trans inclusion in sports.”

The advertisement—part of the brand’s ongoing “Unlimited” campaign—breaks the fourth wall as Mosier explains to a narrator about competing on the men’s Olympic team. Mosier answers questions while participating in various events and changing in the locker room.

“Being the first trans man on a U.S. men’s national team was a dream come true for me,” Mosier said. “It’s just such an amazing opportunity — and an amazing opportunity for other people to see themselves reflected in someone succeeding in sports as a trans man.”

Beautiful. Keep it up Nike!