Armani Exchange has announced that the new face for their Fall 2017 Collection is … voted the No.1 DJ in the whole world, Martin Garrix.

In an emailed statement, Martin says, “I am very thankful and very happy with how everything turned out.  To me, Armani Exchange is elegant, but its also ahead of the curve. The clothing I was wearing for the campaign shoot, I would wear all of the time, because it’s comfy, super refreshing, unique, but still elegant and classic.”

 

 

“For this campaign, I wanted three faces capable of recounting the individualist A|X spirit in a novel, unconventional way.  Three different and surprising individuals, all creative and free in their expression and whom I wanted to envelop in Armani style. Cara Delevingne is an irreverent, chameleon-like character interpreting different aesthetics and philosophies; Martin Garrix, who is capable of making magic with music; and Li Yifeng, a multi-faceted talent who speaks to a vast audience. A|X is Armani style in its most metropolitan, free self just like my three testimonials,” says Giorgio Armani.

 

Check out the first pics of Armani Exchange below: 

 

 

https://www.instagram.com/p/BWpDknAgOlI/?taken-by=armaniexchange

 

https://www.instagram.com/p/BWk5sSwFosz/?taken-by=martingarrix

 

Joining Martin in Armani’s Fall Collection include Cara Delevinge and Li Yifeng.

 

https://www.instagram.com/p/BWo85AfgZKy/?taken-by=armaniexchange

 

https://www.instagram.com/p/BWpK4e_gbHN/?taken-by=armaniexchange

 

Other DJ’s who have also modelled in the past include Diplo and Calvin Harris.

In more good news … Martin announced that he will join Justin Bieber on his upcoming North American leg of his Purpose Tour.

Filed under: Martin Garrix