Pizza is amazing, this isn’t new or breaking news.

 

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It is always there when you need it and unlike people it doesn’t let you down.

 

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But how much would you be willing to give up in order to have a delicious slice of pizza?

A new study conducted by the Massachusetts Institute of Technology (MIT) and published in the National Bureau of Economic Research found that majority of people would choose a delicious, warm slice of pizza over their friends’ privacy!

According to the study of over 3,000 people, 98% gave away their friends’ e-mail addresses when promised free pizza.

 

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“Whereas people say they care about privacy, they are willing to relinquish private data quite easily when incentivised to do so. The results highlight how small incentives such as a cheese pizza can have a large effect on decisions about privacy. [It is] important to rethink how consent is given in all these applications, mostly to make sure that consumers are actually making a choice consistent with their preferences. As more of our lives are becoming digital, making sure we have control over how and when our data is used will become more important over time.”

It should also be noted that when not given any incentive, a fewer number of people  – 94% gave up their friends’ e-mails, thus confirming the power of pizza!

 

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You can check out the full study HERE oh and God bless Pizza.

 

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