'The Weeknd Experience' Raised $350,000 for Equal Justice Initiative

‘The Weeknd Experience,’ a live, interactive virtual concert on TikTok managed to raise $350,000 for Equal Justice Initiative. According to Variety, “The Equal Justice Initiative is committed to ending mass incarceration in the U.S., challenging racial and economic injustice, and protecting human rights for the most vulnerable people in American society.”

https://www.instagram.com/p/CDRxJ_hhrmp/

Appearing as a digital avatar, The Weeknd performed ‘Blinding Lights,’ ‘Pray for Me,’ ‘In Your Eyes’ alongside Doja Cat and ‘Save Your Tears.’

In a press release, Isabel Quinteros, TikTok’s senior manager of music partnerships and artist relations says, “The Weeknd Experience transformed Abel’s music into an immersive and interactive world.  It’s so important to keep fans engaged and entertained with innovative music events during the pandemic, and I think the Experience did that while also serving as a ‘thank you’ from The Weeknd to the TikTok community for their support of his music.”

https://www.instagram.com/p/CDRy0SQBOBE/

‘The Weeknd Experience,’ created with Wave, drew in over 2 million views, has inspired well over 1.5 million TikTok video creations, and videos that used #TheWeekndEXP raised more than 1.3 billion views.

https://www.instagram.com/p/CDmzxDABglW/

See the performances below.

https://www.youtube.com/watch?v=49SUAkdGOqg

Following ‘The Weeknd Experience,’ an animated music video for Juice WRLD and The Weend’s ‘Smile’ collaboration dropped.  The video also features and animated version of Juice’s girlfriend, Ally Lotti.  Watch below.

And don’t forget about The Weeknd’s ‘In Your Eyes’ animated music video with Doja Cat.