A Puma source has confirmed with Billboard that both Jay Z and Puma will be teaming up together and working on upcoming projects which will include Jay Z’s 4:44 tour.

 

The rumours began to circulate when Live Nation tweeted out an image of Jay Z’s 4:44 orange logo that sits below a large barcode and next to it … symbols that include the Canadian Flag, American Flag, Puma and Tidal x Sprint.

 

A rep told Billboard, “We can confirm that PUMA is working with Jay-Z on his upcoming tour and other collaborative projects.  More details will be shared at the appropriate time.”

 

And of course, this is not the first Roc Nation artist that has worked with Puma.  Rihanna, who now has her award-winning Fenty Puma Creepers, began working with Puma two years ago and has since showcased her FentyxPuma collection during Paris Fashion Week.

 

 

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