Never doubt the power of Taylor Swift. After Taylor face planted while listening to Drake’s ‘Jumpman’ in an Apple Music ad, sales of the track have risen 431% globally. Watch the clip below:

 

https://www.instagram.com/p/BDqGp0JDvPa/

 

The commercial premiered on Taylor’s Instagram last Friday, and has been viewed over 20 million times on Facebook and Instagram. Apple Music’s head of content, told Adweek, “To really get an idea that was simple, informative and funny with hooks is really like writing a song. With an artist that’s got 73 million followers on Instagram, that’s bigger than NBC, CBS and Fox and the viewership of prime time combined.” 

 

Billboard also reports that, “two additional spots with Swift are planned over the coming weeks, and the singer will also star in a bigger Apple Music campaign in the next few months.”

 

A photo posted by Apple Music (@applemusic) on

 

Drake is definitely…. ‘Jumpman-ing for joy’ after the sales increase… I’ll see myself out…

 

Filed under: Apple Music, Drake, Taylor Swift