Justin Bieber Officially Releases 'Yummy' Music Video!

In less than 48 hours, not only did we get a new ‘Yummy’ single from Justin Bieber, BUT we also got the music video!

The video, Justin’s first in over 4 years, was directed by Bardia Zeinali, and sees JB attend a colourful dinner party with an eclectic mix of guests. They sample some questionable looking lobster, green gelatin and other dishes.

https://www.instagram.com/p/B65485vHI3j/

‘Yummy’ was produced by Sasha Sirota, Kid Culture and Jason ‘Poo Bear’ Boyd, who’s been a frequent collaborator with the Biebs.

Also, we can’t forget about his new album! As Justin shares, the album won’t have a pop sound – he describes it as ‘r&bieber.’  According to a source, “Justin’s new songs are about his ups and downs and recent struggles with depression.  There were a lot of dark times and the breakdown he went though.  He touches on his mental health struggles and how he got through it.”  The source also hints that some of his new music will be about Hailey Bieber, “Justin also writes a lot about their love and the power of their love being different than anything else he’s experienced.  It’s a familiar sound that the fans will love.  He’s doing what he does best and everyone is really looking forward to getting it out there for the world to enjoy.”

https://www.instagram.com/p/B61HCFRnGh-/

But wait – there’s more! Sources close to Justin tell TMZ his new album will feature Travis Scott, Post Malone, Kehlani and more plus, the album is rumoured to drop sometime in March AND, even though nothing has been confirmed yet, there might be an album name – ‘Forever.’  Justin recently got himself some new ink – the word ‘Forever’ on his lower neck.

https://www.instagram.com/p/B5t_HWhHerl/

And this isn’t the first time Justin tattooed himself using the names of some of his albums – Purpose rests on his abdomen and Believe is on his arm.

2020 is shaping up to be #TheYearOfTheBiebs