To celebrate her 28th birthday, Selena Gomez’s beauty line, Rare Beauty, launched the Rare Impact Fund – their goal is to raise $100 million over the next 10 years for mental health services.

 

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The amazing news was revealed via Rare Beauty’s Instagram page where it was explained:

 

“Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that’s not all. We’re committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community.  Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts.” 

 

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In a press release, Selena shared, “I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality.  Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life.  Rare Beauty is focused on helping people feel more connected to one another and less alone in the world.  The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

 

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As PEOPLE notes, “One percent of all Rare Beauty sales — as well as funds raised from partnerships cultivated with leading foundations, companies and nonprofit organizations — will be donated to the Rare Impact Found to provide tools, resources and support to those struggling with their mental health.”

 

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Selena launched Rare Beauty back in February and according to one of her Instagram posts, she’s been working on this special project for the last two years and the beauty line will launch inside Sephora stores sometime this summer.

 

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Filed under: Rare Beauty, Selena Gomez